Communication is increasingly at the center of human activity and crucial to the success of individual professionals and their organizations. The Communication Management course is designed to provide conceptual and methodological tools for professional communicators charged with strategic communication in public, business and nonprofit organizations. The goal is to equip students with the skills that they can use to design and execute effective communication strategies and tactics across a range of settings. Throughout, case materials, individual and group projects will provide a direct application of the course themes.
The course will cover the following topics:
- Basic concepts of Communication Management (4 hours)
- foundations of Communication Management
- communication strategy and communication policy
- Communication Management as a process (6 hours)
- communication programme and its components
- types of communication programmes
- instruments and techniques
- The practice of Communication Management (10 hours)
- communication management in politics
- communication management in public administration
- communication management in business
- communication management and innovation management
- communication management in nonprofit organisations
Homework will be assigned weekly. You will be expected to study the books from the reading list and to analyze various cases. You will also have to write a 3000-word summary on the theory of Communication Management, prepare a 5-minute talk on the topic “Communication Management as a Process” and a team project.