Broadly, strategic management means utilizing tools of analysis and tactics to take decisive and prudent action that gives us the best possible chance of achieving our objectives – whether those objectives are personal or professional. To become a successful strategist you have to know the origins of strategy, i.e. ancient warfare principles, and how then strategy evolved in other realms of endeavor; you have to understand the structure of strategic planning process, the fundamental competitive choices available to us, the implementation principles, the intelligence cycle and scenario planning as engines of predictive capability. This is what this course aims to teach you, but we do not stop here. Key to success or failure of much strategic action, regardless of the venue, is the mindset of the strategist, so you will get into cognitive psychology, strategic intuition, game theory, systemic problems – to name a few, in order to see how our self-perception and the perception of the world around us impact the effectiveness of our strategy.
You will analyze cases and present the results of your analysis both orally and in writing: state the central issue, recommend a course of action, identify significant factors, justify your recommendation.